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COVID-19 Conspiracies and Beyond: How Physicians Can Deal With Patients’ Misinformation

Educational Objective
To identify the key insights or developments described in this article
1 Credit CME

Early in 2020, communication science expert Brian Southwell, PhD, launched a training workshop at the Duke University School of Medicine to address a major clinical problem: What physicians should do when patients are misinformed about their health. It’s one of only a few such programs in the nation. This year, Southwell, a scholar with the medical school’s Social Science Research Institute, and his collaborator Jamie Wood, PhD, plan to make it available as a live virtual offering for clinician practices and health care systems.

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Early in 2020, communication science expert Brian Southwell, PhD, launched a training workshop at the Duke University School of Medicine to address a major clinical problem: What physicians should do when patients are misinformed about their health. It’s one of only a few such programs in the nation. This year, Southwell, a scholar with the medical school’s Social Science Research Institute, and his collaborator Jamie Wood, PhD, plan to make it available as a live virtual offering for clinician practices and health care systems.

“There’s a lot that we can learn from the past in terms of how people have engaged with misinformation historically,” Southwell said in a recent interview with JAMA. “That’s going to be helpful, but we also need to think about some of the challenges of the moment.” Misinformation is a longstanding issue, he acknowledged, but one that social media has facilitated and exacerbated—sometimes with dangerous consequences. The coronavirus disease 2019 (COVID-19) pandemic brought it all to a head.

AMA CME Accreditation Information

Credit Designation Statement: The American Medical Association designates this Journal-based CME activity activity for a maximum of 1.00  AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to:

  • 1.00 Medical Knowledge MOC points in the American Board of Internal Medicine's (ABIM) Maintenance of Certification (MOC) program;;
  • 1.00 Self-Assessment points in the American Board of Otolaryngology – Head and Neck Surgery’s (ABOHNS) Continuing Certification program;
  • 1.00 MOC points in the American Board of Pediatrics’ (ABP) Maintenance of Certification (MOC) program;
  • 1.00 Lifelong Learning points in the American Board of Pathology’s (ABPath) Continuing Certification program; and
  • 1.00 credit toward the CME [and Self-Assessment requirements] of the American Board of Surgery’s Continuous Certification program

It is the CME activity provider's responsibility to submit participant completion information to ACCME for the purpose of granting MOC credit.

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