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How To Have A Patient-Centered Discussion About COVID Vaccines

Internet Enduring Material sponsored by Stanford University School of Medicine. Research presented by Kaiser Permanente, California Department of Health, and the California Coronavirus Testing Task Force. COVID vaccines are promising, but vaccine hesitancy challenges health care providers. The percentage of vaccinated Americans has grown, while the percentage of those who have been undecided has fallen. However, the number of people who oppose vaccination has remained steady. Because health care providers encounter all sorts of vaccine mindsets, they need knowledge and skills to personalize their approach for discussing a sensitive issue.

Lesson 1: Introduction
Lesson 2: What Drives Vaccine Attitudes
Lesson 3: Persona Engagement
Lesson 4: Steadfast Opponent
Lesson 5: Healthy Independent
Lesson 6: Concerned Skeptic
Lesson 7: Indifferent Individual
Lesson 8: Cautious Supporter
Lesson 9: Reluctant Vaxxer
Lesson 10: Vaccine Advocate
Lesson 11: Conclusion

This course was adapted from the California Coronavirus Testing Task Force, Human Centered Recommendations for Increasing Vaccine Uptake. Published June 8, 2021. Stanford CME is extremely grateful to Kaiser Permanente for permission to create this adaptation.

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Stanford Medicine offers CME on a variety of topics that is evidence-based, references best practices supported by scientific literature and guidelines and is free of commercial bias. Learn more


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